A prompt that survives contact with the model reads like a short production note. Name the primary subject and the action it performs, then add setting, composition and visual style. Keeping one clear subject per prompt removes ambiguity before you spend credits on variants, which is why the official formulas all put subject and action ahead of everything else.
Camera language is the highest-leverage vocabulary you can add, because these models respond to concrete photographic terms. Low angle, aerial view, wide shot, shallow depth of field and named lens behaviour all produce visible differences. Lighting, colour grade and material texture behave the same way: standard photographic nouns outperform adjectives such as beautiful or cinematic, which carry no framing information.
Positive framing is not a stylistic preference here, it is the documented instruction. Describing the frame you want is more reliable than listing the things you do not want, and on this site it is also the only option, because the image workbench has no field dedicated to exclusions. When something must be absent, describe the state that replaces it: two hands resting on the table rather than no extra hands.
Consistency across a set of images is a separate problem from quality in a single image. The official answer combines reference images with naming: upload the reference, then give each recurring character or object a distinct name and reuse that name in every later prompt, so the model can track which entity is which across generations.